Every professional faces the same challenges. When they are servicing their clients, they are not selling and vice versa. Very few professionals can articulate an “elevator statement” which is a quick précis of what it is they offer their clients. As a result, they find it difficult to sell to their prospective clients. This course covers each aspect of branding and marketing and includes coverage of the latest technologies.
• Marketing and selling your professional services
• The services marketing Mix
• Branding for professionals
• The brand called you
• How to manage and influence through social media
• Branding the consultancy or the consultant
• Marketing theory and the new media