Profweb – Management Consulting

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A specialist professional services firm that provides trusted advice, coaching, training and research.

Expert, independent advice, clear guidance and solutions that work.


1Branding & Marketing for Professionals


Branding & Marketing for Professionals

Every professional faces the same challenges. When they are servicing their clients, they are not selling and vice versa. Very few professionals can articulate an “elevator statement” which is a quick précis of what it is they offer their clients. As a result, they find it difficult to sell to their prospective clients. This course covers each aspect of branding and marketing and includes coverage of the latest technologies.


• Marketing and selling your professional services
• The services marketing Mix
• Branding for professionals
• The brand called you
• How to manage and influence through social media
• Branding the consultancy or the consultant
• Marketing theory and the new media