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1Sales Training – Overcoming Objections to Nail the Sale


Sales Training – Overcoming Objections to Nail the Sale

If you are like most sales professionals you are always looking for ways to overcome customer objections and close the sale. This workshop will help you plan, prepare and execute proposals and presentations that address customer concerns, reduce the number of objections you encounter and improve your batting average at closing the sale.


    • Identify the steps you can take to build your credibility.
    • Identify those objections that you encounter most frequently.
    • Develop appropriate responses when prospective buyers throw you a curve.
    • Disarm objections with proven rebuttals that get the sale back on track.
    • Recognize when a prospect is ready to buy.
    • Be prepared to present options and be willing to negotiate.


  • Introduction and Course Overview
  • Credibility
  • Your Competition
  • Critical Communication Skills
    o Listening
    o Listening for Accuracy
    o Powerful Questions
  • Observing
  • Customer Service Complaints
  • Overcoming Objections
  • How Can Teamwork Help Me?
    o Why Work as a Team?
    o Pricing Issues
  • Handling other Objections
  • Buying Signals
  • Closing the Sale
    o Closing Techniques
    o Top Fifteen Activities That Make You Successful at Closing the Sale


This course was designed to deal with practical issues and transfer simple yet useful techniques.

    • The program is provided through:
      o Lectures
      o Presentations
      o Self assessment tools
      o Case Studies
      o Group work
  • The course encompasses adult education principles and learning styles, that is:
    o Knowledge transfer (lecturing)
    o Interaction (questioning)
    o Participation (discussions)
    o Group work (application)